Carly Williams

General Manager at AfriAg Marketing & Cato Produce. Imports & Exports. Agribusiness & Logistics in Africa. Over 20 years professional experience.
Born in Zimbabwe, based in Johannesburg, South Africa

Events and Marketing for 15 years, now Fresh Produce Industry 5 years.
1 determined and lovable husband, 2 beautiful boys and 2 crazy little dogs….


1. What’s your biggest achievement / Something you’re proud of?

“Biggest achievement, apart from having my two phenomenal children, is moving from a female dominated arena of events, marketing and incentive travel into a mans world of fresh produce. Also surviving through the current pandemic – we have weathered a great storm which keeps continuing but we are stronger for it. It is tough but it is also so worth it working in our own business. I love the daily challenges and giggle at myself when I hear myself talking about lost baby vegetables instead of glamorous celebrities and locations!

2. What’s your biggest fear / something that holds you back?

“Nothing really – it sounds obnoxious but we are all living through a pandemic and that has taught me to let go of fears and take the bull by the horns, be kind and be happy. Life is short and not worth wasting the worry about something that may never happen. Be cautious and safe but above all, be gentle – you never know what someone else is going through.”

3. What’s your biggest contribution / Something you like to share?

“My children, husband and my family are my main focus – I love contributing to their lives and living this life with them – I am so lucky. I am also a massive fan of paying it forward – I love my charity work and helping out where I can, makes the world of difference for me and so many of my friends helping out too with the amazing charities I love supporting.”

Thank you for being you!

“Where do you find inspiration? In all the ways, but mostly, inside.” – SOW

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