Judith Goddard

Nicknamed MASIWELA, which means “the one from across the seas” in Ndebele, Judith Goddard founded her creative events agency in 2012 to help clients connect with their target markets through meaningful connections

Judith learned about the true meaning of hospitality growing up in Zimbabwe with a family that loves connection, community and bringing people together. 

In Switzerland, she mastered corporate hospitality with an Honours Degree in Hospitality Management, an award for Outstanding Student of her graduating class, and the Swiss Hospitality Touch for Leadership award in 2008. Working in the UK, US, Europe, Australia and Africa over the next decade influenced Judith’s unique, creative and signature style of Event Design and Management.

Judith has earned the respect of her clients and peers through her very hard work ethic, her calm and composed demeanour under pressure, and her reliability. She’s won their hearts and minds for her unique joy, enthusiasm and passion for life.

“Family, faith, fitness, business & friends.  Hard working, motivated, determined and unrelentingly passionate about the things that are important to me.  I believe that the journey is the destination, we are always on our way to somewhere and the secret is to keep looking up.”


1. What’s your biggest achievement / Something you’re proud of yourself for?

“This is more general rather than a specific achievement, it has been coming back from every setback / disappointment / failure that I have had. And there have been a few. The greatest gift here has been the grit and resilience that this has built in me and for that I am so grateful.  If I had to think of a single achievement, it would have been receiving the ZAA SA Female Entrepreneur of the Year award in 2016. For so long I was lost without a ‘title’ and when I received this award, 12 years into my career, I felt as though I belonged to a tribe of people that I really loved.”

2. What’s your biggest fear / something that holds you back?

I think that I will run out of time. Time to do all of the things that I want to, to have all of the conversations that I would like to, to experience all of the things that I aspire to, time to spend with my little human. So then I overcommit which can lead to burnout which impacts on output. And the cycle repeats. They say that awareness is half the feat though so we’re onto something here. We are all WIP, ‘works in progress.’

3. What’s your biggest contribution / Something you like to share?

Energy and effort. I live by the motto “Always be humble, hungry and the hardest worker in the room” and that “there are no problems, only solutions.

Thank you for being you!

“Where do you find inspiration? In all the ways, but mostly, inside.” – SOW

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